How to Tell if Your Copywriter is Worth Top-Dollar
If you'd like to generate an income online, you're going to have to have a website. That web site needs to be well written, most especially if you're hoping it will be profitable. Unless you are already a copywriter yourself, it's smart to hire someone who is well-qualified to compose the text for your site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is the same as the next one. Some of them are very gifted. Some, on the other hand, have no talent but are trying their hand at copywriting since someone told them that online writing would be simple. Here is how you can know the difference.
Does the copywriter have his or her own website? Any copywriter who is itnerested to compose web copy must have a website that contains their writing bio, a resume, a few samples and anything else they want to share. If the writer doesn't have his or her own web site, how can they help you create yours? Pay attention to the copy on their web site also. If it is full of typos and grammar errors this is a bad sign.
Do you respond well as you are reading the copy on the writer's web site? This involves more than merely noticing grammar and spelling errors. Does the text make you have any type of emotional response? Does it cause you to like the writer? Does the copy make you want to follow up and discover more about the copywriter? Does it make you feel like you need to hire the writer straightaway? Does the copy make you want to run for the hills? Does the copy push you to be angry? All of these are crucial responses and you should take note of them.
Inquire into the writer's's background a bit. Look for reviews for the writer on unbiased web sites and online discussion boards. It is probable that the only reviews on the copywriter's web site are going to be good ones. You want to do a search for the writer's name to determine if there are any testimonials or reviews on websites that aren't run by or able to be falsified by the writer him or herself. Pay attention to these reviews. It is smart to ask the compywriter to provide you references also. You have to actually contact each reference and get an honest opinion about the writer from each person.
Make sure you spend at least a little time reading samples furnished by the writer. It is a good idea to request samples beyond the ones that are available on the web site. This is particularly vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing feels like a revamped Wikipedia article, you should find someone else.
You have lots of options available to you when you're trying to determine whether or not to pay for a copywriter. It's essential to copywriter freelance carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.